A marketing strategy is composed of two interrelated parts--planning and implementation.
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Q15: A marketing mix consists of the uncontrollable
Q16: Target marketing aims a marketing mix at
Q17: A target market consists of a group
Q18: Strategic planning is a top management job
Q19: The three basic jobs in the marketing
Q21: The problem with target marketing is that
Q22: A channel of distribution must include an
Q23: The Product area is concerned with developing
Q24: The customer is a part of the
Q25: The four "Ps" are: Product, Promotion, Price,
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