Firms develop _____ to promote fair and honest dealings with all stakeholders inside and outside of the organization.

Question

Quizplus · Accepted Answer

Codes of ethics are designed to guide the behavior of employees and all stakeholders of the organization. They provide guidance on how to behave fairly and honestly in all business dealings. Marketing plans, departments, and a marketing orientation are focused on promoting and selling products or services, while intermediaries refer to third-party agents who facilitate transactions between two parties but are not directly related to promoting ethical behavior.

Firms Develop _____ to Promote Fair and Honest Dealings with All