_____ refers to the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

Question

Quizplus · Accepted Answer

Customer value refers to the perceived benefits a customer receives from a market offering minus the costs of obtaining those benefits. It is the important factor that determines whether a customer will choose to purchase a product or service, and is a key consideration for marketers when designing and pricing their offerings. Options A, B, D, and E are not correct as they do not accurately describe the concept of customer value.

_____ Refers to the Difference Between the Benefits a Customer