In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?

Question

Quizplus · Accepted Answer

The ethical value that stresses a firm's attempts to balance the needs of its buyers with the interests of sellers is fairness. The American Marketing Association's Statement of Ethics defines fairness as striving "to be just and equitable in dealings with stakeholders." This includes balancing the interests of buyers and sellers to ensure that transactions are mutually beneficial and conducted in good faith.

In the American Marketing Association's Statement of Ethics, Which Ethical