The Term "Micro-Macro Dilemma" Means That

The term "micro-macro dilemma" means that:

A) most people are both producers and consumers.
B) marketing people cannot agree on whether marketing should be viewed as activities or as a social process.
C) macro-marketing is just a small part of a larger micro-marketing system.
D) the micro view of marketing is concerned with the flow of goods and services from producers to consumers-while the macro view is not.
E) what is "good" for some producers and consumers may not be good for society as a whole.