These are the moral standards that guide marketing decisions and actions.

Question

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The moral standards that guide marketing decisions and actions are referred to as marketing ethics. This includes principles such as honesty, transparency, fairness, and responsibility in advertising and other promotional activities. While civil laws and macro/micro dilemmas may also affect marketing decisions, they do not encompass the broader ethical considerations that must be taken into account.

These Are the Moral Standards That Guide Marketing Decisions and Actions