Burlan Paints,manufacturer of paints for both interiors and exteriors,prices its products differently in different international markets to suit the requirements of the local customers.Burlan Paints is implementing the _____ pricing strategy for pricing products.
A) dual
B) standard
C) zone
D) market-differentiated

Question

Quizplus · Accepted Answer

Burlan Paints is implementing market-differentiated pricing strategy for pricing its products differently in different international markets depending on the requirements of the local customers. This strategy involves setting different prices for the same product in different markets based on the purchasing power and demand for the product in each market.

Burlan Paints,manufacturer of Paints for Both Interiors and Exteriors,prices Its