The concept behind ____ is to cultivate customer relationships by prospecting, acquiring, servicing, and retaining customers.

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The concept behind customer relationship management (CRM) systems is to cultivate customer relationships by prospecting, acquiring, servicing, and retaining customers. Customer self-service (CSS) software is focused on enabling customers to resolve their own issues without the need for human assistance. Sales-force automation (SFA) software is focused on automating and optimizing the sales process. Sell-side systems are focused on streamlining and automating the order management and fulfillment process.

The Concept Behind ____ Is to Cultivate Customer Relationships by Prospecting