An umbrella brand
A)is a generalized resource that can be leveraged in unrelated diversification.
B)is a brand name that can steer a narrow assortment of business types.
C)represents a public disclosure spotlighting the corporate image.
D)represents an overall corporate marker covering its overriding image of sustainability and responsibility.
E)is a specialized resource designed to influence profit growth.

Question

Quizplus · Accepted Answer

An umbrella brand is a generalized resource that can be leveraged in unrelated diversification. It is a brand that covers multiple unrelated products or services under a single brand name. This allows the company to leverage the brand recognition and reputation to enter new markets and industries.

An Umbrella Brand