The big problem a franchisor faces is
A)allowing franchisees to achieve scale economies.
B)maintaining quality control due to a lack of commitment to consistency and standardization.
C)eliminating the costs and risks associated with establishing a foreign business location.
D)sharing foreign facilities and marketing strategies with local businesses.
E)achieving higher product quality and better product performance than with an export strategy.

Question

Quizplus · Accepted Answer

Maintaining quality control is a big challenge for franchisors because franchisees may not always be fully committed to consistency and standardization. Franchisees are independent business owners who may have their own ideas about how to run their business, which can lead to variations in quality and customer experience. It is up to the franchisor to monitor and ensure that all franchisees are adhering to the agreed-upon standards and procedures.

The Big Problem a Franchisor Faces Is