Which of the following strategies identifies a multidomestic approach?
A) Texas Instruments strongly encourages its trading partners to use the UN/EDIFACT standard.
B) Hard Rock Cafes in Hawaii offer fish tacos and ahi tuna sandwich.
C) Coca Cola's general market approach is controlled from Atlanta.
D) Nestle established its own distribution network in China.
E) Air Asia adapts its price to industry pressures.

Question

Quizplus · Accepted Answer

A multidomestic approach involves tailoring products or services to specific local markets. Offering fish tacos and ahi tuna sandwiches in Hard Rock Cafes in Hawaii is an example of this approach, as it reflects the local food preferences and culture. The other choices do not necessarily reflect a multidomestic approach - A is an example of standardization, C focuses on a single location, D is an example of vertical integration, and E is an example of pricing strategy.

Which of the Following Strategies Identifies a Multidomestic Approach