Which of the following is the most unlikely element of a localized multidomestic strategy?
A) granting country managers fairly wide strategy-making latitude
B) scattering plants across many host countries, each producing product versions for local area markets
C) adapting marketing and distribution to the buying habits, customs, and culture of each host country
D) considering the preference for local suppliers (use of some local suppliers may be mandated by host governments)
E) selling directly to buyers (perhaps via the company's website) to avoid having to establish networks of wholesale/retail dealers in each country market

Question

Quizplus · Accepted Answer

Selling directly to buyers via the company's website to avoid having to establish networks of wholesale/retail dealers in each country market is the most unlikely element of a localized multidomestic strategy. This approach would go against the localized approach of adapting marketing and distribution to the buying habits, customs, and culture of each host country. Additionally, it may not be feasible in certain markets where e-commerce is not yet widespread or accepted.

Which of the Following Is the Most Unlikely Element of a Localized