A strategy that incorporates elements of both multidomestic and global strategies is termed a "transnational" strategy, but sometimes it is referred to as a(n)
A) glocalization strategy.
B) international strategy.
C) think-local, act-global strategy.
D) cross-border integrated strategy.
E) standardized integrated strategy.

Question

Quizplus · Accepted Answer

The term "glocalization" is often used to describe a strategy that combines global and local elements, which is similar to a transnational strategy. However, "glocalization" is not a commonly accepted term in strategic management literature, while "transnational" is a well-established term. Therefore, A) is the best choice. B) and E) are incorrect because they only refer to either global or standardized elements, while transnational strategy involves both. C) and D) are less commonly used terms and not as precise as "transnational."

A Strategy That Incorporates Elements of Both Multidomestic and Global