Which of the following generic types of competitive strategies is typically the "best" strategy for a company to employ?
A) a strategy that seeks to underprice rivals on comparable products that attract a broad spectrum of buyers
B) a strategy that seeks to differentiate product offerings from rivals by offering superior attributes that attract a broad spectrum of buyers
C) a strategy that concentrates on a narrow buyer segment and outcompetes rivals by offering niche members customized attributes
D) a strategy that concentrates on value-conscious buyers and outcompetes rivals by offering products at attractive prices
E) a strategy that is well matched to a company's internal situation; underpinned by an appropriate set of resources, know-how, and competitive capabilities; and difficult for rivals to match

Question

Quizplus · Accepted Answer

The best competitive strategy for a company to employ is one that is well-matched to its internal situation, underpinned by the appropriate set of resources, know-how, and competitive capabilities, and difficult for rivals to match. This is because a company's resources and capabilities are unique, and a strategy that leverages them effectively will provide an advantage that competitors cannot easily replicate. Therefore, option E is the best choice.

Which of the Following Generic Types of Competitive Strategies Is