Domino's Pizza has a well-known slogan: "We'll deliver in 30 minutes or less, or it's free!" With it what has the pizza maker achieved?
A) built a unique customer value proposition
B) created a new delivery system
C) given a sense of exclusivity to its customers
D) coordinated with suppliers to better address customer needs
E) emphasized human resource management activities

Question

Quizplus · Accepted Answer

Domino's Pizza has created a unique customer value proposition by promising to deliver their pizza within 30 minutes or less, or the pizza is free. This has helped the company differentiate itself from competitors and attract customers who value speedy delivery.

Domino's Pizza Has a Well-Known Slogan: "We'll Deliver in 30