Which of the Following Is NOT One of the Four

Which of the following is NOT one of the four basic routes to achieving a differentiation-based competitive advantage?

A) delivering value to customers via the company's resources, competencies, and value chain activities that rivals don't have or can't afford to match and are well-matched to the requirements of the strategy
B) incorporating tangible features that raise product performance and increase customer satisfaction with the product
C) incorporating product attributes and user features that lower the buyer's overall costs of using the company's product
D) appealing to buyers who are sophisticated and shop hard for the best, stand-out differentiating attributes
E) incorporating features that enhance buyer satisfaction in intangible or noneconomic ways