Identifying and assessing a company's resource strengths and weaknesses and its external opportunities and threats is called a
A) SWOT analysis.
B) competitive asset/liability analysis.
C) competitive positioning analysis.
D) strategic resource assessment.
E) company resource mapping.

Question

Quizplus · Accepted Answer

The process described is the definition of SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. It is a fundamental tool used in strategic planning to assess a company's current situation and develop a plan for achieving its objectives. The other answer choices are not accurate or complete descriptions of the process.

Identifying and Assessing a Company's Resource Strengths and Weaknesses and Its