Which one of the following is NOT part of conducting a SWOT analysis?
A) identifying a company's resource strengths and competitive capabilities
B) benchmarking the company's resource strengths and competitive capabilities against industry key success factors
C) identifying a company's market opportunities
D) drawing conclusions about the company's overall business situation
E) matching the company's strategy to its resource strengths and market opportunities, correcting problematic weaknesses, and defending against worrisome threats

Question

Quizplus · Accepted Answer

Benchmarking the company's resource strengths and competitive capabilities against industry key success factors is not part of conducting a SWOT analysis. SWOT analysis focuses on identifying internal strengths and weaknesses, as well as external opportunities and threats. Benchmarking is a separate process that involves comparing a company's performance to that of its competitors and industry standards.

Which One of the Following Is NOT Part of Conducting