Which of the following pairs of variables are LEAST likely to be useful in drawing a strategic group map?
A) geographic market scope and degree of vertical integration
B) brand name reputation and distribution channel emphasis
C) product quality and product-line breadth
D) level of profitability and size of market share
E) price/perceived quality and image range and the extent of buyer appeal

Question

Quizplus · Accepted Answer

Level of profitability and size of market share are outcomes of strategic positioning rather than dimensions that define strategic groups, making them less useful for creating a strategic group map.

Which of the Following Pairs of Variables Are LEAST Likely