The benefit of a vivid, engaging, and convincing strategic vision is NOT its ability to
A)crystallize top management's own view about the company's long-term direction.
B)reduce the risk of rudderless decision making by managers at all levels of the organization.
C)help an organization prepare for the future.
D)unite company personnel behind managerial efforts to get the company moving in the intended direction.
E)help company personnel understand the logic of the company's business model.

Question

Quizplus · Accepted Answer

A vivid, engaging, and convincing strategic vision primarily serves to guide the company's direction, unite personnel, and clarify long-term goals, rather than explaining the logic of the company's business model, which is more the role of the business model itself.

The Benefit of a Vivid, Engaging, and Convincing Strategic Vision