The primary difference between a company's mission statement and the company's strategic vision is that
A) a mission statement explains why it is essential to make a profit, whereas the strategic vision explains how the company will be a moneymaker.
B) a mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth "where we are going and why."
C) a mission deals with how to please customers, whereas a strategic vision deals with how to please shareholders.
D) a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"
E) a mission statement addresses "how we are trying to make a profit today," while a strategic vision concerns "how will we make money in the markets of tomorrow?"
Correct Answer:
Verified
Q24: The benefit of a vivid, engaging, and
Q26: A company's values or core values concern
A)whether
Q29: Well-stated objectives are
A)quantifiable or measurable, and contain
Q33: A company should not couch its mission
Q33: Effectively communicating the strategic vision down the
Q34: The difference between the concept of a
Q35: Breaking down resistance to a new strategic
Q38: A company's mission statement typically addresses which
Q40: A company's values relate to such things
Q53: A company needs performance targets or objectives
A)to
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