A well-conceived strategic vision helps prepare a company for the future.Explain and justify your answer.

Question

Quizplus · Accepted Answer

A well-conceived strategic vision is distinctive and specific to a particular organization; it avoids generic, feel-good statements like "We will become a global leader and the first choice of customers in every market we serve." The real purpose of a vision statement is to serve as a management tool for giving the organization a sense of direction. A well-thought-out, forcefully communicated strategic vision pays off in several respects: (1)it crystallizes senior executives' own views about the firm's long-term direction; (2)it reduces the risk of rudderless decision making; (3)it is a tool for winning the support of organization members to help make the vision a reality; (4)it provides a beacon for lower-level managers in setting departmental objectives and crafting departmental strategies that are in sync with the company's overall strategy; and (5)it helps an organization prepare for the future. When top executives are able to demonstrate significant progress in achieving these five benefits, the first step in organizational direction setting has been successfully completed.

A Well-Conceived Strategic Vision Helps Prepare a Company for the Future.Explain