The values of the marketing department culture at Clean Toothpaste Manufacturing, Inc., do not match with those of the overall organization and the department consistently challenges the values of Clean Toothpaste and lobbies for change. The marketing department's culture can be described as a(n):

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A counterculture is a culture within an organization that has values and beliefs that are in opposition to the values of the overall organization. The marketing department's culture at Clean Toothpaste Manufacturing, Inc. is described as challenging the values of the company and lobbying for change, which makes it a counterculture.

The Values of the Marketing Department Culture at Clean Toothpaste