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One Week into the Job at the Marketing and Advertising

Question 56

Multiple Choice

One week into the job at the marketing and advertising division of a company, Alex, Neil, and John were given the task of creating an advertising campaign for the company's new product. Alex and Neil had much trouble with the task, and when John volunteered to take it up on their behalf, they readily agreed. Though they had no idea of John's skills in this area, they felt that John could be trusted to do a good job. John, who had done a paper on marketing while in college, reviewed numerous articles, studied the new product thoroughly, and came up with a campaign that received good reviews from his team leaders. John's success in creating a good campaign for the new product completely on his own reflects his _____.


A) social consensus
B) ability
C) proximity
D) trust propensity
E) morality

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