According to the value-percept theory, the relation between dissatisfaction, value (importance) and value (want) is given by:
A) Dissatisfaction = (Vwant - Vperceive) × (Vimportance)
B) Dissatisfaction = (Vwant - Vhave) /(Vimportance)
C) Dissatisfaction = (Vwant - Vhave) ^(Vimportance)
D) Dissatisfaction = (Vwant - Vhave) × (Vimportance)
E) Dissatisfaction = (Vwant - Vperceive) /(Vimportance)
Correct Answer:
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