Which application's primary business benefits include sales forecasts,sales strategies and marketing campaigns?
A) CRM
B) SCM
C) ERP
D) All of the answers are correct

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) includes tools and features that aid in sales forecasting, sales strategies, and marketing campaigns, ultimately leading to increased sales and revenue. SCM (Supply Chain Management) is focused on optimizing the supply chain and logistics processes, while ERP (Enterprise Resource Planning) is centered around streamlining business operations and integrating various departments within a company. While both SCM and ERP can indirectly impact sales and marketing, CRM is the most direct and specific choice for this question.

Which Application's Primary Business Benefits Include Sales Forecasts,sales Strategies and Marketing