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Business Driven Information Systems Study Set 7
Quiz 8: Databases-Business Intelligence
Path 4
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Question 1
True/False
A data mart is the process of analysing data to extract information not offered by the raw data alone.
Question 2
Multiple Choice
Which of the following represents the different information levels?
Question 3
True/False
Relational integrity constraints enforce business rules vital to an organisation's success and often require more insight and knowledge than relational integrity constraints.
Question 4
True/False
Redundancy is the duplication of data,or storing the same data in multiple places.
Question 5
True/False
Within the data warehouse model,the external databases are competitor information,industry information,mailing lists and stock market analysis.
Question 6
True/False
The financial industry uses business intelligence to predict hardware failures.
Question 7
Multiple Choice
Which of the following represents the different information granularities?
Question 8
True/False
Databases offer many security features including passwords to provide authentication,access levels to determine who can access the data,and access controls to determine what type of access they have to the information.
Question 9
True/False
Information can tell an organisation how it is currently performing and help it estimate and strategise for future plans and performance.
Question 10
Multiple Choice
Which of the following is not a primary trait of information?
Question 11
True/False
A data-driven website can help limit the amount of information displayed to customers based on unique search requirements.
Question 12
True/False
Data-mining tools use a variety of techniques to find patterns and relationships in large volumes of information that predict future behaviour and guide decision making.
Question 13
True/False
Zappos is an online shoe retailer that built its data-driven website catering to a specific niche market-consumers who were tired of finding that their most-desired items were always out of stock at traditional retailers.