Supply chain management is related to customer relationship management in the following way:
A) the supply chain allows companies to market to customers efficiently
B) SCM and CRM are both parts of EDI
C) SCM and CRM are competing business theories
D) CRM and SCM can share information and are critical to each other due to data integration
E) SCM gets parts from suppliers to sell to customers online

Question

Quizplus · Accepted Answer

Both SCM and CRM deal with managing relationships, but in different areas. SCM manages relationships with suppliers, while CRM manages relationships with customers. However, since they both involve managing relationships and exchanging information, they can share data and integrate to improve overall business operations.

Supply Chain Management Is Related to Customer Relationship Management in the Following