Business to consumer electronic commerce focuses primarily on:
A) gathering marketing data on web users to sell products.
B) developing a valuable subscriber list that has tremendous value.
C) getting consumers involved in entering data online.
D) assisting customers to efficiently find, purchase, and receive goods.
E) closing expensive bricks stores and using more digital technology.

Question

Quizplus · Accepted Answer

Business to consumer electronic commerce is primarily focused on facilitating the process of finding, purchasing, and receiving goods for consumers through digital technology. This includes online shopping platforms, delivery systems, and other tools to make the experience of buying products through the internet as efficient and satisfying as possible. While marketing data and subscriber lists may be important for certain businesses, they are not the main focus of electronic commerce for most companies. Similarly, although data entry may be required for some transactions, this is not a defining feature of the electronic commerce model. Finally, while some businesses may choose to close brick and mortar stores in favor of online channels, this is not the primary goal of electronic commerce overall.

Business to Consumer Electronic Commerce Focuses Primarily On