If a business sells over the web and also has a bricks-and-mortar presence it is referred to as what type of operation?
A) retailer
B) pure-play
C) bricks-and-clicks
D) real-click
E) none of the above

Question

Quizplus · Accepted Answer

A business that sells both over the web and has a physical location is referred to as a "bricks-and-clicks" operation. This term reflects the combination of brick-and-mortar stores with online e-commerce operations. The other options, retailer and pure-play, do not accurately describe this type of operation. "Real-click" is not a commonly used term in e-commerce.

If a Business Sells Over the Web and Also Has