Which of the following statements holds true about the "direct sales by manufacturer" model?
A) no matter who the manufacturer sells to, there are no variations of this model
B) is the use of the web by product manufacturers to sell their products directly to customers
C) this model does not result in channel conflict
D) the manufacturer cannot compete through reintermediation
E) all of the above

Question

Quizplus · Accepted Answer

The "direct sales by manufacturer" model specifically refers to manufacturers selling their products directly to customers, often through the use of the internet (or web). This model may result in channel conflict if the manufacturer also sells their products through traditional retailers. While reintermediation may be less necessary in this model, it is not necessarily impossible for a manufacturer to compete through reintermediation if they choose to do so. Option A is incorrect because there can be variations in how this model is implemented (e.g. some manufacturers may also sell through retailers, while others do not). Option C is incorrect because direct sales by the manufacturer may result in channel conflict. Option E is incorrect because not all statements are true.

Which of the Following Statements Holds True About the "Direct