Which of the following terms represents the proportion of click-throughs that actually result in the purchase of goods or services?
A) click-through rate
B) conversion rate
C) click-stream rate
D) click-wrap rate
E) eprocurement rate

Question

Quizplus · Accepted Answer

The conversion rate represents the proportion of click-throughs that actually result in the purchase of goods or services. The other options are not related to measuring sales or purchases.

Which of the Following Terms Represents the Proportion of Click-Throughs