Another term that is commonly used to describe the activities of complementary marketing is:

Question

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Piggybacking refers to the practice of using the marketing efforts of another company to promote your own products or services, often through partnership or sponsorship. This term is commonly used to describe complementary marketing activities. Backhauling refers to the transportation of goods from a destination back to its origin, demand shifting is a term used in economics to describe the movement of demand from one product to another, shape shifting refers to a transformation of form or character, and Norazi does not appear to be a relevant term in marketing.

Another Term That Is Commonly Used to Describe the Activities