In China,it is often necessary to use varied distribution forms to reach customers.If a company is using manufacturer's agents,a direct sales force,merchant wholesalers,and small retailers to sell goods to this massive market,which of the following Cs of channel strategy is receiving the attention of the company in its strategy process?

Question

Quizplus · Accepted Answer

The company is focusing on the coverage aspect of channel strategy as it is using varied forms of distribution such as manufacturer's agents, direct sales force, merchant wholesalers, and small retailers to reach customers in the massive market in China. Coverage involves ensuring that the company's products are readily available to customers through different channels.

In China,it Is Often Necessary to Use Varied Distribution Forms