Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation.What is another key reason that after-sales services should receive particular attention of top management?

Question

Quizplus · Accepted Answer

After-sales services can often be more profitable than the actual sale of the primary good itself. This is because they allow the company to continue earning revenue and profits from the customer relationship, even after the initial sale has been made. This makes after-sales services an important source of revenue and profitability, and should therefore receive particular attention from top management.

Research Has Shown That After-Sales Services Are Crucial in Building