In order to enhance their competitiveness and to capitalize on global marketplace opportunities comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs independence,concentration vs dispersion,and _________.

Question

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The key strategic choice that needs to be made by multinational companies is standardization vs adaptation. This refers to whether a company should adopt a standardized approach to products, services, and marketing strategies across all markets or adapt them according to local preferences, culture, and regulations. Choosing the appropriate mix of standardization and adaptation is crucial for multinational companies to succeed in the global marketplace. Too much standardization may fail to appeal to local markets, while too much adaptation may result in high costs and inefficiencies.

In Order to Enhance Their Competitiveness and to Capitalize on Global