When large market segments can be identified,__________________ can be important competitive advantages of global companies.

Question

Quizplus · Accepted Answer

When large market segments can be identified, economies of scale in production and marketing can be important competitive advantages for global companies. This means they can benefit from lower production costs due to larger production volumes and can also spread marketing costs over a wider target audience, resulting in a lower cost per customer.

When Large Market Segments Can Be Identified,__________________ Can Be Important