The systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making is considered to be the traditional definition of which of the following terms?

Question

Quizplus · Accepted Answer

The definition given accurately describes marketing research, which involves the collection, recording, and analysis of data to provide useful information for making marketing decisions. Market segmentation refers to dividing the market into small groups with similar needs or characteristics, while marketing information systems refer to a broader framework for managing and analyzing all types of marketing information. Database management and marketing intelligence are related concepts but do not fully capture the definition given in the question.

The Systematic Gathering,recording,and Analyzing of Data to Provide Information Useful