After the problem is adequately defined (in a marketing research effort)and research objectives established,the researcher must determine:

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Determining the availability of the information needed is important in order to ensure that the research can be conducted and that the necessary data can be gathered. The other choices (sample size, cost, number of people needed, and number of native language speakers needed) come later in the research process and are dependent on the type of research being conducted and the specific objectives.

After the Problem Is Adequately Defined (In a Marketing Research