The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research.Which of the following is deemed to best suited for managing the cultural barrier across the chain of communication?

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The option B, Company-Agency-Local Agency-Customers, is deemed to be the best suited for managing the cultural barrier across the chain of communication. This approach involves the usage of the local agency that has a better understanding of the local customs, norms, and language of the target market. This could help mitigate cultural barriers and ensure that messages are accurately communicated and received by the customers. The involvement of the local agency would also help the company to gain insights into the local market and create tailor-made marketing strategies for the target market.

The Text Describes Four Kinds of Company-Agency-Customer Relationships That Might