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For Firms Venturing into International Marketing for the First Time,the

Question 26

Multiple Choice

For firms venturing into international marketing for the first time,the first requirement is:


A) employment of foreign nationals in target foreign markets.
B) a thorough and complete commitment to foreign markets.
C) obtain market data from consulate of the country being targeted.
D) an assessment of the cost of doing business in the foreign market.
E) performance reviews of all potential salespeople being considered for foreign assignment.

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