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International Marketing Study Set 6
Quiz 1: The Scope and Challenge of International Marketing
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Question 21
True/False
To be globally aware,you should be tolerant of cultural differences.
Question 22
Multiple Choice
Simi Khan wants to move his business into the international arena as quickly as possible;however,to be successful he must consider a variety of factors that have global dimensions.Which of the following factors would be most important to Simi Khan's computer technology business as he moves forward with his global expansion plans?
Question 23
True/False
The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.
Question 24
Multiple Choice
Every American company is international,at least to the extent that:
Question 25
Multiple Choice
Of all the events and trends affecting global business today,four stand out as the most dynamic.Which of the following would be one of those events?
Question 26
Multiple Choice
For firms venturing into international marketing for the first time,the first requirement is:
Question 27
True/False
To avoid errors in business decisions,it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.
Question 28
Multiple Choice
Strategic plans that are competitive in global markets are _____.
Question 29
True/False
Of all the stages in international business,a stage called "regular foreign marketing" produces the most profound change in the orientation of the company toward markets and associated planning activities.