Question 1

Marketing planning is traditionally defined as the systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making.

Accepted Answer

Marketing research is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.

Question 2

Qualitative research is used in international marketing research to formulate and define a problem more clearly and to determine relevant questions to be examined in subsequent research.

Accepted Answer

Qualitative research is often used in international marketing research to gather insights and perspectives from target audiences, which can then be used to clarify and define research problems, as well as generate ideas for subsequent research. Qualitative research methods, such as focus groups, in-depth interviews, and observational studies, are particularly useful for exploring cultural differences, language barriers, and other factors that may affect consumer behavior in international markets.

Question 3

The greatest problem in sampling in the international environment stems from language differences.

Accepted Answer

The greatest problem in sampling in the international environment often stems from cultural differences, not just language differences. Cultural norms, values, and behaviors can significantly impact the sampling process and the interpretation of data.

Question 4

A review of competitors' sales revenues and methods of market segmentation would be found in the economic portion of a planning report.

Accepted Answer

A review of competitors' sales revenues and methods of market segmentation would typically be found in the competitive analysis portion of a planning report, not the economic portion.

Question 5

It is relatively easy to compare data from the U.S.market with market data from around the world.

Accepted Answer

Comparing data from the U.S. market with international markets can be complex due to differences in data collection methods, economic conditions, regulations, and market structures.

Question 6

It is generally better to collect primary data before turning to secondary data because of the increased reliability and validity of primary data.

Accepted Answer

If, after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect primary data.

Question 7

The U.S.businesses spend more money on marketing research than businesses in any other country in the world.

Accepted Answer

The statement is true. According to the market research firm Euromonitor International, the United States is the largest market research industry in the world, with an estimated value of $21.2 billion in 2019. This surpasses other countries, such as the United Kingdom, Germany, and Japan.

Question 8

An overview of market conditions sections of a planning report would include a detailed analysis of market conditions (by market segment)company or division faces.

Accepted Answer

The overview of market conditions section of a planning report would include a detailed analysis of market conditions by market segment that the company or division faces, making the statement true.

Question 9

One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic (e.g.,reflecting national pride or politics rather than practical reality).

Accepted Answer

Official statistics in some foreign markets may be subject to bias or manipulation for various reasons, including national pride or political agendas, which can affect their reliability for marketing researchers relying on secondary data.

Question 10

One of the questions used to ensure validity of secondary data in the international market is "for what purposes were the data collected?"

Accepted Answer

Understanding the purposes for which the data were originally collected is important to ensure they are relevant to the research or analysis being conducted in the international market. This can help researchers evaluate the credibility and accuracy of the data and determine whether they are appropriate for the research question at hand.

Question 11

There are two primary differences between international marketing research and domestic research.One of these differences is that international marketing research is always more expensive to conduct.

Accepted Answer

International marketing research involves two additional complications as compared to the domestic research. First, information must be communicated across cultural boundaries. Second, the environments within which the research tools are applied are often different in foreign markets.

Question 12

Jake Morris is looking for information on the pet food industry for a client.He realizes that this particular industry has been well researched by marketers.Therefore,if Jake is looking for information that has already been collected by some other agency,he should consult what is called a secondary data source.

Accepted Answer

Secondary data sources are pre-existing information and research that have been conducted by other agencies or organizations. As the pet food industry has been well researched by marketers, it is likely that Jake can find the information he is looking for from secondary data sources.

Question 13

With respect to international marketing research,cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

Accepted Answer

Cultural differences in communication styles, attitudes towards research, and privacy concerns can all impact the response rate of international marketing research surveys. Lack of understanding of the culture and context may lead to poorly designed surveys that do not resonate with the target audience, further reducing response rates.

Question 14

Quantitative research provides the marketer with responses that can be presented with precise estimation.

Accepted Answer

Quantitative research uses numerical data and statistical analysis to provide precise estimation, allowing marketers to make data-driven decisions with confidence.

Question 15

One of the problems encountered by the international marketing researcher in drawing a random sample is that in many countries there is no officially recognized census of population.

Accepted Answer

In some countries, there may not be an officially recognized census of population, making it difficult for international marketers to draw a random sample.

Question 16

The marketing research process should begin with questionnaire construction that matches the abilities of the marketplace to answer the questionnaire.

Accepted Answer

The marketing research process should begin with an understanding of the research problem and objectives, followed by the selection of a research design and sampling plan. Only then should questionnaire construction take place to ensure that the questions will gather relevant and useful information. The abilities of the marketplace to answer the questionnaire should not dictate the starting point of the research process.

Question 17

One of the advantages that U.S.marketing researchers have over other international marketing researchers is the fact that U.S.marketing researchers have almost as much information about world markets and countries as they do on the domestic U.S.market.

Accepted Answer

While U.S. marketing researchers may have access to a wealth of information about world markets and countries, it is unlikely that they would have almost as much information as they do on the domestic U.S. market. International marketing researchers would likely have more in-depth knowledge about the specific cultural and economic factors that impact their respective countries and markets.

Question 18

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Accepted Answer

While excessive cost can be a significant issue, problems in collecting primary data in international marketing research also stem from cultural differences, language barriers, lack of reliable data collection methods, and differences in consumer behavior across countries.

Question 19

Information is the key component in developing successful marketing strategies and avoiding major marketing blunders.

Accepted Answer

Having access to accurate and relevant information can help marketers make informed decisions and tailor their strategies to the needs and preferences of their target audience. On the other hand, a lack of information or reliance on outdated or incorrect data can lead to costly mistakes and ineffective campaigns.

Question 20

All marketing research programs are basically conducted in the same way.

Accepted Answer

The answer of All marketing research programs are basically conducted...

Quiz 8: Developing a Global Vision Through Marketing Research