Question 1

Today,every American business is international.

Accepted Answer

With the global economy, easy access to technology and transportation, and growing demand for international products and services, almost every American business is now connected to the international market in some way.

Question 2

Today,most business activities are local or regional in scope.

Accepted Answer

Most business activities today are global in scope due to advancements in technology, transportation, and communication, allowing companies to operate and compete internationally.

Question 3

One event that will influence the shape of international business as the future unfolds is the unprecedented acceptance of communism and socialism in Latin America.

Accepted Answer

While there may be some acceptance of communism and socialism in parts of Latin America, it is not unprecedented nor universally accepted across the region. The political landscape is diverse, with varying degrees of influence from different ideologies.

Question 4

International marketing is the performance of business activities designed to plan,price,promote,and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Accepted Answer

International marketing involves carrying out business activities in multiple nations with the aim of making a profit through the marketing of goods and services to consumers or users located outside the company's domestic market. This includes planning, pricing, promoting, and directing the flow of products and services to cater to the specific needs and preferences of international customers.

Question 5

Sam Watkins just recently ate and,therefore,feels justified in refusing food from his Middle Eastern host.In this instance,Sam's self-reference criterion has just saved him from making a cultural blunder.

Accepted Answer

Sam's self-reference criterion has actually caused him to make a cultural blunder by assuming that his recent meal makes it acceptable to refuse food from his host. In Middle Eastern culture, refusing food from a host is considered extremely rude and disrespectful. Therefore, Sam should have accepted the food even though he may not have felt hungry.

Question 6

The foreign uncontrollable environment is the same as the domestic uncontrollable environment.

Accepted Answer

The foreign uncontrollable environment refers to the external factors outside the control of the firm that vary from one country or market to another, such as political instability, cultural differences, economic conditions, legal systems, etc. These factors are different in foreign countries and markets compared to the domestic environment, hence making the two environments not the same.

Question 7

John refuses to buy Japanese products because he sees them as a way of selling out to nation known for its aggressive behavior.John is using a self-reference criterion to make his decision.

Accepted Answer

The self-reference criterion is the unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions, and John's decision to not buy Japanese products is based on his own cultural values and perception of Japan's behavior.

Question 8

A trend that will impact international business in the future is a mandate to properly manage the resources and global environment.

Accepted Answer

As global concerns about climate change and sustainability continue to rise, it is likely that there will be increased pressure for businesses to adopt sustainable practices and reduce their impact on the environment. This will likely lead to more regulations and mandates related to resource management and environmental sustainability, which will impact international business operations.

Question 9

Foreign-made products remain a small portion of all consumer products sold in the United States.

Accepted Answer

Foreign-made products make up a significant portion of all consumer products sold in the United States.

Question 10

What do French farmers,Chinese fishermen,and Russian hackers have in common--they can all receive subsidy payments from the U.S.government.

Accepted Answer

Only farmers from the United States are eligible to receive subsidy payments from the U.S. government through programs like the Farm Bill. Non-U.S. citizens or entities are not eligible for these subsidies.

Question 11

A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research.

Accepted Answer

The answer of A good illustration of an uncontrollable variable...

Question 12

One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization,NAFTA,and the European Union.

Accepted Answer

As these organizations continue to develop and expand their reach, they will have a significant impact on international business practices and regulations.

Question 13

Global commerce thrives during peacetime.

Accepted Answer

During peacetime, countries can freely trade with each other and business relations can flourish, leading to the growth of global commerce.

Question 14

The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.

Accepted Answer

Political/legal forces and the level of technology are only two of the uncontrollable aspects of the foreign environment along with economic forces, competitive forces, structure of distribution, geography and infrastructure, and cultural forces.

Question 15

A self-reference criterion is closely related to ethnocentrism.

Accepted Answer

A self-reference criterion is the unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. Ethnocentrism is the tendency to believe that one's own culture or group is superior to others, which can be influenced by a self-reference criterion.

Question 16

U.S.companies compete with global competitors in foreign markets and have little competition in domestic markets from global competitors.

Accepted Answer

Globalization has expanded competition worldwide, and many U.S. companies face intense competition from foreign rivals in both domestic and foreign markets. However, some industries or markets may still have limited competition from global companies.

Question 17

To date,the lesson for international commerce in the 21^st century is "expect the unexpected."

Accepted Answer

The 21st century has been marked by numerous unexpected events and changes in the global business environment, such as the rise of e-commerce and the COVID-19 pandemic. Therefore, it is essential for international companies to anticipate and adapt to unpredictable circumstances.

Question 18

The level of technology is an uncontrollable element for international marketers.

Accepted Answer

The level of technology is determined by factors such as government policies, market demand, and investment in research and development, which are often beyond the control of international marketers. They can, however, adapt their marketing strategies to leverage the available technology in different markets.

Question 19

The leading U.S.multinational with foreign revenues of $345 billion plus annually is Wal-Mart.

Accepted Answer

According to Forbes' 2019 Global 2000 list, Wal-Mart is the leading U.S. multinational with foreign revenues of $345 billion.

Question 20

In a broad sense,the uncontrollable elements of the foreign business environment constitute the culture.

Accepted Answer

Culture encompasses the values, beliefs, customs, and behaviors of a society, which can significantly impact the success of a foreign business.

Quiz 1: The Scope and Challenge of International Marketing