Amy Sims has been assigned the task of preparing a marketing plan for company for the next year's business activities.She knows that she should begin her plan by examining the variables that she has some control over.These controllable variables would include price,product,channels-of-distribution,and:

Question

Quizplus · Accepted Answer

The controllable variables that Amy Sims should consider when preparing a marketing plan for the next year's business activities include price, product, channels-of-distribution, and promotion. Therefore, the best choice from the options provided is E) promotion. Competition, economic climate, demand, and supply are typically considered external factors that may have an impact on a marketing plan, but they are not directly controllable by the marketer.

Amy Sims Has Been Assigned the Task of Preparing a Marketing