Global businesses must be willing to adjust and adapt a marketing program to a foreign market.In a broad sense,the environmental uncontrollable elements constitute the:

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The environmental uncontrollable elements refer to the cultural, social, legal, economic, and physical factors that are beyond the control of a business operating in a foreign market. These elements can have a significant impact on how a company approaches its marketing program. Culture is one of the most important environmental factors because it shapes consumers' beliefs, values, and behaviors. Therefore, companies need to be sensitive to cultural differences and adapt their marketing programs accordingly.

Global Businesses Must Be Willing to Adjust and Adapt a Marketing