Fostering creativity and experimentation is the only innovativeness technique that company managers should consider when identifying and launching corporate ventures.

Question

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Many corporations owe their success to an active program of innovation-based corporate venturing. Exhibit 12.5 highlights two of the methods companies can use to enhance their competitive position through innovativeness. One is to foster creativity and experimentation. Another is to invest in new technology, research and development, and continuous improvement.

Fostering Creativity and Experimentation Is the Only Innovativeness Technique That