In evaluating the effectiveness of the venturing initiatives of a corporation, marketplace acceptance of the new products or services needs to be assessed.

Question

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Three questions should be used to assess the effectiveness of the corporation venturing initiatives: (1) are the products or services offered by the venture accepted in the marketplace; (2) are the contributions of the venture to the internal competencies and experience of the corporation valuable; and (3) is the venture able to sustain its basis of competitive advantage.

In Evaluating the Effectiveness of the Venturing Initiatives of a Corporation