Most CE programs have strategic goals. The reasons for undertaking a corporate venture include maintaining the corporation base of resources and experience.

Question

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There are several other important criteria for judging the success of a corporate venture initiative. Most CE programs have strategic goals. The strategic reasons for undertaking a corporate venture include strengthening competitive position, entering into new markets, expanding capabilities by learning and acquiring new knowledge, and building the corporation base of resources and experience.

Most CE Programs Have Strategic Goals