Several arena factors make it more difficult for new ventures to be successful as differentiators. Examples include innovation, technology, customer service, and distinctive branding.

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There are several factors that make it more difficult for new ventures to be successful as differentiators. All of these areas (innovation, technology, customer service, distinctive branding) are also arenas where new ventures have sometimes made a name for themselves even though they must operate with limited resources and experience.

Several Arena Factors Make It More Difficult for New Ventures